: McGregor Clan: Sovereign Maroon Trust Fund EIN# 98-6131794

Competitiveness is a complex concept that

expresses a firm's ability to survive in the 

conditions  of  competition,  by  proving 

products and services that meet high quality 

standards at competitive prices, both 

nationally and internationally, in relation to 

the possibilities and performance of other 

companies. The term competitiveness 

associated with a company suggests safety, 

efficiency, quality, high productivity, 

adaptability, success, modern management, 

superior products, optimal costs. 

The assessment of the company's 

competitiveness can be done by analyzing 

the economic efficiency in relation to other 

competitors on the market. In practice, the 

competitiveness of a company is analyzed 

in terms of two indicators: the yield 

obtained  and the impact of the 

products/services on the market. 

Experience shows that the yield is regarded business development and achievement of 

the established economic and social 

objectives) and not as a goal of the 

enterprise. 

Therefore,  the basic objective of the 

enterprise is to satisfy the client and society 

as a whole, but profit  should  not be 

neglected  considering that it constitutes an 

indicator of the company's performance on 

its competitiveness. It must be regarded as a 

consequence of the results obtained by the 

undertaking, as a reward for the success in a 

competitive market. 

At the same time, the impact of  the 

products/services  of a firm on a market 

underlines the performance of the enterprise 

by the adaptation of the products or services 

to the needs and requirements of customers. 

The  undertakings’  goal is  to  satisfy investors requirement to achieve an important market share and profits required to extend their business.